'Agribusiness Management: Essential Skills and Strategies is a professionally curated textbook designed to meet the academic and practical needs of students pursuing the Post Graduate Diploma in Agri Input Management (PGDAIM). This book provides a comprehensive overview of critical areas such as marketing, finance, communication, IT, sales, supply chain, and human resource management specific to the agri-input sector. With a focus on industry-relevant skills and strategies, it bridges the gap between theoretical learning and real-world agribusiness applications. Each chapter is tailored to enhance managerial competence and decision-making capabilities in today\'s dynamic agricultural landscape. This book is an indispensable guide for future agribusiness professionals striving to excel in a competitive, technology-driven environment.'
Dr. Swati Sharma is an esteemed Associate Professor at the ASPEE Agribusiness Management Institute, Navsari Agricultural University, Gujarat, specializing in Agribusiness Management. With a Ph.D. in Management and an MBA in Agri-Business, she has significantly contributed to the field through 63 research papers, 72 book chapters, 7 edited books and several publications. Dr. Sharma is a leader in agribusiness education, having coordinated various workshops and mentored numerous agripreneurs. She has been honored with prestigious awards, including the Star Excellence Award and Excellence Teaching Award. Dr. Sharma has also played a key role in the establishment of the Centre for Innovation and Agripreneurship in the University. Dr. Ramesh Mittal, former Director of CCS NIAM, Jaipur, is a renowned expert in agribusiness management with over 35 years of distinguished service. He has Read more