'Innovative Agribusiness Management: Strategies for Sustainable Growth and Development book is a professionally curated textbook designed for the undergraduate students enrolled in the Bachelor of Science (Hons.) Agri-Business Management. This book provides a comprehensive understanding of agribusiness principles, contemporary practices, and emerging trends shaping the sector. It covers critical areas including managerial economics, marketing, project management, entrepreneurship, agri-export, and sustainable technologies. Through practical insights, case studies, and analytical exercises, it bridges academic knowledge with industry application. This resource aims to equip students with the strategic skills and innovative mindset required to lead and transform the agribusiness sector sustainably.'
Dr. Swati Sharma is an esteemed Associate Professor at the ASPEE Agribusiness Management Institute, Navsari Agricultural University, Gujarat, specializing in Agribusiness Management. With a Ph.D. in Management and an MBA in Agri-Business, she has significantly contributed to the field through 63 research papers, 72 book chapters, 7 edited books and several publications. Dr. Sharma is a leader in agribusiness education, having coordinated various workshops and mentored numerous agripreneurs. She has been honored with prestigious awards, including the Star Excellence Award and Excellence Teaching Award. Dr. Sharma has also played a key role in the establishment of the Centre for Innovation and Agripreneurship in the University. Dr. Ramesh Mittal, former Director of CCS NIAM, Jaipur, is a renowned expert in agribusiness management with over 35 years of distinguished service. He has Read more